In the wee hours of the morning for us here down-under, Facebook opened the timeline feature for business (and other) pages.
So what is a timeline. Most Facebook savvy users would have already activated their timeline profile for their personal profiles, for those who have not, check out this link: About Facebook timeline
Timeline adds many new features to a Facebook page and or profile, most noticeably is the image real estate available via the huge 851 X 351 pixel banner at the top of a profile or page. This will obviously make it much easier for brands to make their page their own, however there is a small catch which will upset a lot of people, and that is the default landing page is now gone! You will no longer be able to have new likers/visitors land on your fancy like page when they first check out you page.
However it is not all bad news, some other cool features of the new timeline include the ability to finally private message likers and the ability to pin posts to the top of a page for a week for added exposure. One important thing to remember is that it is a good idea to get on board early with this, as Facebook will very shortly be making timeline for pages mandatory and I can tell you, it will completely change the way your page looks in a bad way if you don’t beat them to the punch.
To add the timeline feature to your page or to simply preview it go here: Add timeline to my page
If you would like more info on how a Facebook page can benefit your business and add another inbound marketing avenue, contact us here!